Food waste is both a global and local issue. The annual global food waste weights 1.3 billion tonnes. This food left to rot emits greenhouse gases.
In the UK, well over the half of the food waste comes from households. The main reason why food goes to waste is because it hasn't been consumed on time. People living alone generates almost a hundred kilograms of avoidable food waste a year.
The task at hand was to create a platform to avoid food waste at home that can be attractive to young professionals.
I started my research by doing a field study with organisations that fight food waste in different ways, where I met people that sympathise with the cause and learned more about their habits.
The three organisations with which I did my initial field study had really different approaches to reducing food waste, this gave me the opportunity to interact with a variety of users.
The research phase consisted of field study, benchmarking, user selection and open interviews.
The criteria to select users for the interviews was a mix of people who like to cook, people who uses any of the existing platforms to avoid food waste and people who are conscious about food waste.
The reason behind this selection was to find out what users like/dislike from existing platforms and would make people who doesn't use any platform start using one.
The initial wireframes were completed with placeholding information and went through and heuristic evaluation, a presential user test and a remote user test.
The initial prototypes were really simple and a number of design elements were introduced as the tests took place.
One of the issues that stood out from these user testing was that the way of entering items on the app needed to be faster, as users wouldn't like to have to type or manually introduce their entire shopping list.
“Make sure you have nailed the basics before you go ahead ideating many different features.”